TV: “It’s What’s Happening, Baby!”

May 28, 1965 - “It’s What’s Happening, Baby!,” a one-hour musical program dedicated to the working needs and interests of out-of-school teenagers, will be televised by CBS on Mon., June 28, at 10 p.m.

Announcement of the variety show, whose host will be Murray (the K) Kaufman (left with the Ronettes), was made today by Sargent Shriver, director of the U.S. Office of Economic Opportunity (OEO), and by John Schneider, president of CBS-TV.

Tickets to the taping session on Wed., June 16, before an audience of teenagers at the Fox Theater in Brooklyn will be distributed in neighborhoods in which the office operates. Segments of the program will also be taped in Los Angeles and Detroit.

The program will include many performers popular with young people, 16 to 21 years old, who are school dropouts or are unemployed. Among those scheduled are Bill Cosby, who will probably be the host in Los Angeles, the Righteous Brothers, and Ray Charles.

Mr. Kaufman, a rock ’n’ roll disc jockey, described the program as “a kind of world series of popular music” that will point out to young people the opportunities and services available to them through the OEO, such as the Job Corps, the Job Center, and the Neighborhood Youth Center.

He said it would all be “big-beat music.” He said he was making every effort to have the Beatles appear. The British quartet will be in Paris at the time, he said, and their segment would be taped there.

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