July 13, 1961 - Dinah Shore will return to NBC-TV next season with seven shows. The singer had been appearing on a weekly basis for a number of years, but she wanted to reduce the number of her shows. In the last 10 years she has made 549 telecasts. The seven shows will be televised between October and June on Friday evenings. The sponsors are the American Dairy Association and Sperry & Hutchinson Green Stamps.