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Movies: “For Those Who Think Young”

June 26, 1964 - Opening today is “For Those Who Think Young,” a beach party film shot in Techniscope, directed by Leslie Martinson and featuring James Darren, Pamela Tiffin, Paul Lynde, Tina Louise, Bob Denver, Nancy Sinatra, Robert Middleton, Ellen McRae, and Woody Woodbury.

The film began as a script called “A Young Man’s Fancy.” The rights were bought by Frank Sinatra’s Essex Productions. The title was changed in order to secure funding participation from Pepsi-Cola, who changed their slogan from “Be Sociable” (which had been used since 1958) to “Now It’s Pepsi For Those Who Think Young.” Besides Pepsi, the film features extensive product placement for Jax Clothing, Baskin-Robbins, Peter Pan swimwear, Buick, and Honda.

In the story, surfing college students hang out at a club watching comedian Uncle Woody and drinking Pepsis. Rich playboy “Ding” Pruitt (Darren) falls for Sandy Palmer (Tiffin). His grandfather tries to have the club closed but is exposed as an ex-bootlegger.

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