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Cars: Studebaker Lengthens Lark Compacts for 1962

Aug. 31, 1961 - The Studebaker-Packard Corporation has lengthened most of its Lark compact cars to medium-size status in an effort to compete with its more affluent rivals. A modest, continental look has been achieved by a new grill-and-radiator treatment that incorporates an emblem resembling the three-pointed star of Mercedes-Benz. Studebaker is the American sales agency for that West German company. Studebaker also has a new lower-priced, sports-styled hard-top called the Lark (pictured) to complement its more austere models.


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