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American Cancer Society Urges Curbs on Marketing Cigarettes to Youth

June 22, 1962 - The American Cancer Society decided today to urge college presidents and the Federal Trade Commission to help curb the promotion of smoking among college students. The society’s 74-member board of directors voted unanimously for a proposal aimed to combat “the apparently intensified promotional campaign in colleges to increase the sale of cigarettes to college students.” The proposal said that the sponsoring of televised college athletic events by tobacco companies “resulted in advertising appeal to the very age group which the society is most anxious to prevent from being subject to the persuasion to smoke.” The Tobacco Institute withheld comment today on the action of the American Cancer Society.

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