top of page

49ers Not Participating in Pay-TV “At This Time”

June 29, 1964 - The San Francisco 49ers will not join the San Francisco Warriors and San Francisco Giants in the pay-television picture “at this time,” Lou Spadia said today.

The managing owner of the city’s NFL franchise said the 49ers would watch the development of Subscription Television “with interest” but from the outside looking in.

“Our television picture is a good healthy one at the moment,” Spadia continued, “so we’re in a position to sit back and take a look at pay TV. The public really is going to give us the answer.”

The 49ers’ free-TV rights through the 1964 season were sold to CBS as part of a league package. But, Spadia said, the contract would not preclude the club from selling pay-TV rights if the 49ers wanted to do so.

“I just don’t feel that we want to make any move in the pay-TV direction at this time,” said Spadia, who attended the Sheraton-Palace Hotel press conference at which the Warriors’ contract with Subscription Television was announced.

Pay-TV will telecast all 40 Warrior home games during the 1964-65 NBA season except those carried on free-TV as part of the NBC “Game of the Week” package purchased by ABC.

Support this project at


bottom of page